{"product_id":"know-how-of-branding-products-and-services-in-the-digital-space-paperback","title":"Know-How of Branding Products and Services in the Digital Space - Paperback","description":"\u003cp\u003eby \u003cb\u003eDan VIV Nathan Mba Msc B. a. Fcim (U K)\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWritten specifically for professionals of brand marketing and brand management and others wishing to do branding, this book presents a clear road map to branding\/brand-naming their product(s) or service(s) in the digital space. The author considers the concepts of brand and branding\/brand naming in the digital age and the factors likely to lead to brand-naming research, including the brand digital marketing.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe trademarks\/brand names of most companies\/businesses are poorly chosen, however, embroiling their owners and employees failing to capture the innovation of their potential consumers\/customers. Branding\/brand naming can play a decisive role in its success or failure. The company\/business that employs a brand name that someone else is already using or a brand name too similar to someone else's face legal repercussions. This book provides know-how to choose legally defendable, strong, and effective brand names for one's company, business, product, or service.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe advent of the Internet and social media has transformed the global business world in which your company\/business enjoy worldwide visibility undreamed of a few decades ago. However, you need to be more careful in choosing and protecting your trademarks and brands.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book furnishes excellent step-by-step approach for registering a trademark, brand name, and branding a product or service of your company or business.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 134\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.31 x 9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 09, 2023\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":44498417582166,"sku":"9798887632568","price":18.31,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0714\/4262\/8694\/files\/0c6f68bc33355bf4a203010f66470f08.webp?v=1776109697","url":"https:\/\/authenticallydifferent.myshopify.com\/products\/know-how-of-branding-products-and-services-in-the-digital-space-paperback","provider":"Authentically You","version":"1.0","type":"link"}